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INBOUND MARKETING & CONTENT STRATEGY
Inbound marketing is a technique to attract customers to your products and services via original content. Typically delivered in the form of blog articles, videos, lead magnets, and social media posts, this content builds trust with potential customers by providing them with something they value.
BLOG
Providing consistently valuable content for your target audience is a time-intensive process involving a significant amount of research, writing, editing, publishing, and distributing. Let us take care of all of that for you. Our skilled team of content creators will produce monthly articles on topics relevant to your target audience.
SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) starts with knowing where you currently stand; only then can you determine where you want to be. Our 6-step SEO audit allows us to perform in-depth research on your existing site and provide specific recommendations to improve your current rankings. We will continue to monitor your site’s search performance and optimize all new content for search.
CONTENT DISTRIBUTION STRATEGY
Great content doesn’t hold much value if no one reads it. That’s why it is essential to develop a strong content distribution strategy.
SOCIAL
Both organic and paid social media techniques are essential to delivering content to your target audience. We use a variety of tools to deliver content across a mix of social networks, including Facebook, Instagram, Twitter, and LinkedIn. These tools allow us to deliver the right message to the right person at the right time. How, you might ask? We make sure you’re in the loop with a content calendar that defines what goes to whom, where, and when.
You’ve got mail! Well, currently you have a list of emails, but we’ll make sure that list receives the right content when it’s most appropriate. You may think email marketing is passé, but with a 4400% ROI and AED 44 returned for every AED 1 spent, email is still one of the most effective digital
marketing techniques.
PAID ADVERTISING
Organic social media and email marketing are great distribution channels, but they’re limited by their reach of your target audience. In order to extend the reach of your messaging further than your email lists and social media followers, we will employ sophisticated paid advertising techniques to distribute your content to your target audience via paid search, paid social media,
sponsored content, and display advertising.
CONVERSION OPTIMISATION ANALYTICS
Before we can implement a complete conversion rate optimization plan, we will need to implement the appropriate web analytics tracking tools on your website to gain insight into user behavior. We’ll set up conversion tracking for both macro and micro conversions to accurately measure digital marketing success and return on investment.
• Making a purchase
• Requesting a quote
• Subscribing to a service
• Subscribing to an email list
• Starting a trial
• Adding a product to the cart
• Downloading a lead magnet
CONVERSION RATE OPTIMIZATION – CRO
Once analytics tracking is in place, we will implement a thorough optimization plan to improve conversion rates. Webpage testing methods such as, A/B tests and multivariate tests will allow us to optimize each of your landing pages to ensure the page design and copy is delivering the most conversions possible. We also track numerous engagement metrics such as your, bounce rate, pages per session, and average time on site to ensure the best user experience.
REPORTING
How do you know if all of this is working? Don’t worry – we provide monthly reports including valuable campaign
metrics and results, as well as a summary of all the awesome optimizations and insights we gained from the
previous month. We’ll let you know which pieces of content, social channels, and paid media tactics are
performing the best.
Mon – Fri: 9am – 6pm
Saturday: 9am – 4pm
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